In Vikings: War of Clans, players have to cooperate with each other to create their own clan. Each clan has the ruling hierarchy from a ranker to the chief, and each player has their correspondent authority extent.
The main game goal is to capture the place of power – a unique location placed at the center of every kingdom. Players create and develop their own clans, train troops and upgrade their heroes and their towns. Each in-game upgrade requires special resources – lumber, iron, food, stone, silver or the in-game currency “gold”. Resources can be obtained via upgrading resource buildings in the town, undertaking marches to resource locations on the global map and attacking towns of other players.
Players can team up into groups up to 100 persons, united by a single clan name, shield, regulations and management structure. Players create clans to achieve collective goals such as capturing the Place of Power, taking part in clan competitions and helping clan members to develop.
Players in the game are geographically separated into different game locations – the kingdoms. On average, in each kingdom there can be around 45,000 players. By the end of 2016, there were more than 270 kingdoms.
In creating the game, the development team used information from articles and books about the Scandinavian Peninsula’s history, and from television shows and movies depicting war marches and the day-to-day life of the Vikings, as well as other sources containing info on early medieval Scandinavia.